OneFootball
Dan Burke·12. Februar 2025
🚨 MLS clubs and adidas to unveil 2025 jerseys to celebrate 30th season
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OneFootball
Dan Burke·12. Februar 2025
The countdown to Major League Soccer’s 30th season has officially begun, and to kick things off, all 30 clubs this week are unveiling their brand-new 2025 adidas jerseys.
Designed to celebrate the rich history, heritage, and community of each team, these fresh designs honor the unique culture of every club. Fans can purchase the new jerseys at MLSstore.com as well as team stadium stores and retailers.
"The 2025 MLS jerseys are a true celebration of the deep-rooted connections between our clubs, their communities, and their cultures," said Rachel Hoagland, MLS SVP of Consumer Products.
"Each jersey tells a unique story, honoring the rich history and heritage that make every MLS club special. From the custom design elements for each team to the distinctive visual identity of every club, these jerseys represent more than just a uniform—they are a symbol of the passion and pride that define MLS and its fans. We are excited to share this unique tribute to our 30th season and the diverse communities that make up the fabric of MLS."
In celebration of the league’s 30th season, the Apple TV sleeve patch on the left sleeve of game-worn kits that are exclusive to the jerseys worn by players on the field will undergo a transformation—from a single solid color to a custom design created specifically for each club.
Creating club specific Apple TV logos for exclusive on-field jerseys is an undertaking that Apple has never done before, and the newly designed patches will be tailored to reflect the individual identities of all 30 clubs and draws inspiration from each club’s distinctive crest, color palette and visual identity. Along with the MLS crest, the refreshed Apple TV patches will be displayed across all 30 clubs throughout the 2025 season, further emphasizing the unique design of each team’s jersey.
In anticipation of the jersey unveilings which will span from Feb. 12-14, MLS clubs are bringing the excitement directly to their communities with a series of musical performances, local events, and interactive fan experiences.
In addition, the themes for the 2025 jerseys will capture the essence of each club’s unique history and community.
Atlanta United will unveil its 2025 Club Kit on Feb. 14 and celebrate the launch and start of its ninth season at the annual Block Party on Feb. 15 at Historic Fourth Ward Skatepark where fans can enjoy a festival-style outdoor celebration with food, giveaways and live music. The excitement continues Monday, Feb. 17 with an exclusive double-screening of its original documentary series “Rooted In The Stripes” and an episode of Apple TV+s’ “Onside: Major League Soccer” hosted at Atlanta’s iconic Tara Theatre. The following day, fans will also have the chance to meet players at the Team Store at Atlantic Station.
At Bank of America Stadium on Feb. 12, Charlotte FC will host a season preview event that will feature a 2025 jersey launch video along with a DJ and pyro show.
To celebrate the Club’s 2025 kit launch locally, Chicago Fire FC is joining forces with beloved vintage soccer shop Saturdays Football in Wicker Park for a community day on Saturday, Feb.15. In addition to the newly launched kit, as well as other coveted Chicago Fire apparel and accessories on-site, guests will enjoy refreshments from local Chicago establishments including Monday Coffee Company, Revolution Brewing, and Lou Malnati’s; DJ sets presented by House Calls, a house music events company started by former Fire player Drew Conner; as well as special appearances and exciting giveaways. The Fire and Saturdays Football also collaborated on limited-edition merch that blends the best of both brands while incorporating elements of Chicago culture.
FC Cincinnati will unveil its 2025 jersey on Feb. 12 at Cincinnati Music Hall where attendees will experience a multi-media celebration of the club’s 10th anniversary and welcome former FC Cincinnati players sporting the 2025 jersey. The jersey will also be available for purchase via an onsite pop-up store and attendees can take photos on one of the 2025 Media Day sets.
Nashville Soccer Club will host a special secondary jersey release event at the Factory at Franklin (230 Franklin Rd., Franklin, Tenn. 37064) on Saturday, Feb. 15 from 1 to 5 p.m. CT. Activations include an in-person look at the club’s new secondary jersey, jersey purchase opportunities, an appearance by Nashville SC’s mascot, Tempo the Coyote, live entertainment, and more.
On Feb. 12, the Revolution will unveil the club’s new Community kit with an Old Town Trolley tour through historic Boston. The Revolution’s new 2025-26 jersey is the club’s first to feature another iconic Boston brand, Gillette, as the official jersey sponsor after the longtime partners announced an expanded multi-year partnership on Tuesday. The custom-wrapped trolley will bring a Revolution traveling pop-up shop to the Old North Church, Elephant & Castle sports pub, and The Phoenix Landing in Cambridge, before visiting all five of the other New England states in the subsequent days.
On Feb 12, the Philadelphia Union will unveil their 2025 jersey for the first time in person during the club’s kickoff party at Subaru Stadium. Fans who RSVP will have the chance to order jerseys in advance for pickup at the event, which will also consist of engaging fan activities along with a live music performance.
The San Jose Earthquakes will unveil their 2025 jersey in person during the club’s party at the San Pedro Social. In addition to revealing the 2025 jersey, the event will also include a DJ, games and player autographs.
On Feb 14, Sporting Kansas City will unveil their 2025 jersey at Media Day at Children’s Mercy Park. Supporters will have the chance to purchase jerseys at the club’s Season Kickoff Party at KC Live! at the Power & Light District on Sunday, Feb 16, where the team will be recognized and wearing the new “One KC” kit.
St. Louis CITY SC will be joined by special guests in unveiling its 2025 primary kit on Friday, Feb. 14 at an in-stadium media event. The club will also host a live taping of its official podcast, CITY Voice, at CITY SC’s team store CITY Pavilion on Saturday, Feb. 15. To cap off a weekend of festivities, on Sunday, Feb. 16, the club will host CITY Live, a special season kickoff event hosted by Taylor Twellman at local concert venue The Factory. Fans will hear from new Head Coach Olof Mellberg, CEO Carolyn Kindle, Captain Roman Bürki and other players, and St. Louis soccer legends. Closing out CITY Live will be a live performance by Steve Ewing, lead singer of alternative rock band The Urge.
For complete club plans and more information, visit MLSsoccer.com.
The unveiling of MLS clubs’ 2025 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in North America, as Major League Soccer launches its 30th season on Feb. 22 and the excitement continues to build on the path to the 2026 World Cup hosted by the U.S., Canada, and Mexico.
Coming off a record-setting season in attendance, merchandise sales and social media engagement, MLS continues to experience growth at unprecedented levels. MLS enters the 2025 season off the heels of a year of incredible growth in merchandise sales as 2024 jersey sales on MLSstore.com also grew 17% in comparison to 2023. In addition, the 2024 Jersey Launch on MLSstore.com set new records in units sold and revenue generated, surpassing the previous highest marks set in 2023.
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