3-Year Deal Confirmed: adidas return as Liverpool’s kit supplier in 2025 | OneFootball

Liverpool FC and adidas Reunite: Partnership Forged In Glory

After months of speculation, it’s finally official—Liverpool FC and adidas are reuniting in a deal that will see the legendary three stripes return to Anfield from August 1, 2025. The news, confirmed by Liverpool FC’s official website, signals the end of the club’s five-year association with Nike and brings back a brand that has been synonymous with some of the club’s most successful eras.

Historic Partnership Renewed

Liverpool’s connection with adidas is steeped in history, spanning two previous spells: 1985-1996 and 2006-2012. During these periods, the Reds lifted three top-flight league titles and three FA Cups, with their adidas-designed kits becoming instant classics among supporters.

Billy Hogan, LFC’s chief executive officer, expressed his enthusiasm, stating:

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.”

This sentiment is echoed by adidas CEO Bjørn Gulden, who highlighted the brand’s pride in rekindling this historic collaboration:

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base.”

The deal will cover all men’s, women’s, and Academy teams, as well as the LFC Foundation staff.

What This Means For Liverpool’s Future

Beyond the nostalgia, this partnership represents a significant commercial and sporting boost for Liverpool. adidas is renowned for its cutting-edge sportswear technology, which will be crucial as the club embarks on a new era under the leadership of Arne Slot.

Hogan was keen to acknowledge the club’s outgoing kit partner, stating:

“We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The transition to adidas is expected to bring fresh excitement, not just in terms of kit aesthetics but also in global branding and commercial growth. With Liverpool’s worldwide fanbase, the potential for high-profile releases and retro-inspired designs is immense.

When Will New Kits Be Released?

Details of the 2025/26 adidas Liverpool kits, both home and away, will be unveiled through official club and adidas channels. Supporters can get their hands on the new shirts from August 1, 2025, marking the start of what promises to be another memorable chapter in Liverpool’s kit history.

Our View – Anfield Index Analysis

For Liverpool fans, this announcement is nothing short of sensational. The relationship between adidas and the Reds carries deep emotional value, with memories of iconic kits and legendary players etched into club folklore. Think of Steven Gerrard bossing midfields in the 2006-2012 era or John Barnes dazzling defences in the late ‘80s—adidas was there, and now it’s back.

Nike delivered some stylish kits, but there was always a sense that Liverpool and adidas just “fit” better. The German brand understands the club’s heritage, and its ability to produce instantly recognisable, timeless designs is unmatched. From the classic 1989 Candy-sponsored home shirt to the 2008 Champions League battle-worn beauties, adidas kits have always had a special place in Anfield’s heart.

Beyond aesthetics, the move makes sense from a performance standpoint. adidas has consistently led the way with technical advancements in sportswear, and that will only benefit Liverpool’s players on the pitch. With a new era under Arne Slot beginning, it’s the perfect time to embrace a fresh look while keeping a firm grip on the traditions that make Liverpool FC special.

Now, all eyes turn to August 2025, when the first glimpses of the new kits will be revealed. If history is anything to go by, expect something spectacular.