Manchester City announce global partnership with Veritran | OneFootball

Manchester City has today announced a new multi-year partnership with Veritran, a leading global technology company dedicated to transforming the digital experiences of millions of people around the world.

As the Club’s Official Fan Identity Partner, Veritran’s technology will integrate with the Club’s existing infrastructure, enhancing processes and transactions for fans across key areas such as registration, memberships, and ticketing, ensuring a smoother fan experience.

Over 50 million people utilise Veritran’s technology and solutions to improve digital experiences across Latin America, the United States and Europe. This partnership with Manchester City marks an exciting step in bringing the organisation’s commitment to innovation and seamless digital services into the sports sector.

Kaitlyn Beale, Vice President, Global Partnership Sales, City Football Group, said: “As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans.

WATCH: Veritran partnership announcement

“We are excited by Veritran’s products and solutions and we look forward to working with them to implement this technology over the next few years.”

Marcelo Fondacaro, Chief Commercial Officer at Veritran said: “At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world.

“This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LATAM tech companies to partner with Manchester City. With Veritran’s proven expertise and the Club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”