Official: AC Milan unveil new PUMA x Off-White fourth kits – ‘Welcome to dreamland’ | OneFootball

AC Milan have officially unveiled their new fourth kit in collaboration with PUMA and Off-White, and it features a very bold design.

Many presumed that the 125th anniversary shirt worn against Genoa would be the final release of the season, but over the past few weeks there have been teases of a new collaboration shirt.

A statement on the official website reads: “Milan, PUMA and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation .

“This collaboration is more than just a meeting of football and fashion, it is a celebration of shared values ​​and the transformative power of dreams . It honours the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by Off-White™ creating its first-ever kit designed to be worn on the pitch.

“At the heart of this exclusive collection lies the concept of Dreamland , embodying a rich tapestry of values ​​and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams.

“Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic ‘I Have a Dream’ speech from the same year.

“The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.

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Maikel Oettle, Chief Commercial Officer of AC Milan: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values ​​in a way that is both bold and meaningful.

“Partnering with Off-White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future and celebrating the partnership with Off-White™.

“Building on the success of our Fourth Kit strategy with PUMA, this project reaffirms our dedication to pushing creativity boundaries and connecting with fans in innovative ways. We are proud to celebrate this cultural moment and bring the transformative power of dreams to life on and off the pitch.”

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress.

“We are honored to work with Off-White™ to bring this iconic moment to life, blending performance and culture into something truly unique. This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”

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Cristiano Fagnani, CEO of Off-White™: “The collaboration between Off-White™, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion.

“During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”

It continues a recent trend for Milan, who back in the 2021-22 season announced a new kit along with the fashion brand Nemen, releasing a fourth kit for the first time in a very long while.

It was a commercial success for the Rossoneri and therefore, they released one in 2022-23 as well with Koche. Last season it was the turn of US-based fashion brand PLEASURES to team up with the club, and it was another big hit.