Pierre Cardin and TSG join forces: Style meets elite football | OneFootball

TSG Hoffenheim are pleased to announce a new, long-term partnership with the R.Brand Group GmbH. The renowned Pierre Cardin brand will become the official business team partner and the official fashion partner of TSG Hoffenheim with immediate effect. The collaboration, which will run until 30 June 2027, will bring the world of sport and international fashion together and will focus on mutual synergies.

As part of the partnership, Pierre Cardin will provide stylish outfits for TSG Hoffenheim's professional players, staff and management officials on international away trips. In addition, Pierre Cardin will be featured as a partner on the left shirt sleeve at international matches. The cooperation will be complemented by perimeter advertising and other creative advertising measures which will emphasise the brand's presence at the matches.

"The Europa League is a highlight for all of us at TSG. We're extremely pleased that the R.Brand Group and Pierre Cardin will be making such an extensive appearance at TSG Hoffenheim," said TSG Managing Director Denni Strich, adding: "The partnership with an internationally renowned fashion brand not only gives us a stylish appearance on our travels through Europe, but also confirms the status TSG Hoffenheim has achieved."

"We look forward to supporting TSG Hoffenheim with their attire going forward! TSG and the R.Brand Group are united by the principle: We focus on passion, enthusiasm and commitment," explained Raphael Heinold, the CEO of R.Brand Group GmbH. "Just like TSG, we work in a future-orientated way, break new ground and continue to develop successfully – we're delighted that we are now joining forces."

About the R.Brand Group GmbH

The R.Brand Group GmbH is based in Herford in East Westphalia and employs approximately 1,200 people. In addition to Pierre Cardin, its brand portfolio also includes Pioneer Jeans, Baldessarini and Pionier Workwear.