Paris Saint-Germain
·12 May 2025
PSG Store in New York hosts unique immersive experience with Xtadium

Paris Saint-Germain
·12 May 2025
As part of a one-off initiative organised in partnership with beIN SPORTS USA, visitors to the PSG Store in New York got the chance to dive into the world of Paris Saint-Germain thanks to Xtadium, the virtual reality platform developed by YBVR°.
Paris Saint-Germain has just broken new ground in terms of innovation and closeness to its fans on the other side of the Atlantic. As the only European club with its own official store in New York, PSG recently gave its supporters an unprecedented immersion experience that combined cutting-edge technology with a passion for football.
Participants were able to:
The event also hosted specialists from Meta, who had come along to help the participants get to grips with this immersive technology and to share their expertise regarding the use of VR in sport.
Several US-based fan clubs and content creators had made the trip to NYC in order to enjoy this unique experience and to discuss their shared passion for Paris Saint-Germain, and the club would like to thank all of the participants for their presence, their enthusiasm and their curiosity throughout a day that was firmly dedicated to innovation.
The next unmissable step on this journey will be this Saturday's game between Paris Saint-Germain and AJ Auxerre, which our US-based supporters will be able to experience live and in VR via Xtadium. So, here's to the latest chance for our global fan base to feel the magic of PSG in a whole new way!
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