Juventus FC
·10 February 2025
Juventus FC
·10 February 2025
A few months ago we told you three stories, those of Giovanni, Igor and Michael: people physically distant from each other, but united by one great passion, Juventus. Fans who live their football faith as a true… ritual.
Today “Rituals”, the Original produced by Juventus Creator Lab, returns, with Volume 2 that tells the Bianconero experiences of Carmelo, Paride and Cathy, in a relationship of belonging and devotion with Juventus, the great passion of their lives.
Three intertwined rituals, in a story that crosses Europe to the notes of the Champions League, between expectations, dreams and moments lived in different places, but with the same beat in their hearts.
Carmelo lives in Liège, where he teaches at school and coaches two football teams in his spare time. Juve is engraved in his heart. Black and white runs through his veins, a legacy that is renewed every day in his family. Every match is a rite, a sacred moment lived together. And so, even from home, Lille-Juventus is much more than a simple game.
Paride moved to London ten years ago. He works as a beverage supervisor and, despite the distance, the bond with his father has remained intact, as solid as the love for those colours. Every opportunity to be the stands is taken, to relive that magic that has always accompanied them. This time it's at Villa Park for Aston Villa-Juventus, immersed in the energy of the challenge.
Cathy lives in Cannes and football has always been part of her life. Juventus was the great love of her father, who is no longer with us today, but his memory continues to vibrate in every match. He passed on that same legacy to his daughter, because certain feelings do not vanish: they are handed down. From Juventus-Manchester City at the Allianz Stadium, every moment is a bridge between past, present and future.
Three different ways of living the same passion in three different European cities, because these are emotions that cannot be told: they are lived.
Rituals is out now, on Youtube: watch it now!