San Antonio Spurs and Paris Saint-Germain team up for special initiatives in Paris | OneFootball

Featured initiatives include collaborative learning and leadership opportunities, exclusive product launch and fan engagement during Spurs visit for the NBA Paris Games 2025.

Paris Saint-Germain and the San Antonio Spurs announced today a series of events with the occasion of the NBA Paris Games 2025. As part of their weeklong presence in the city to promote the NBA’s Global Games, the Spurs and PSG will join forces to deliver impactful community and fan engagement initiatives and opportunities for both teams to learn from each other on how to blend their shared commitment to leadership, innovation, and global impact. This week of activations will mark the beginning of a deeper relationship between the two clubs, both known as leaders in the globalization of sport.

“Paris Saint-Germain is thrilled to collaborate with the San Antonio Spurs, a team that shares our dedication to excellence, innovation, and community engagement. This partnership represents a unique opportunity to blend our expertise in leadership and fan connection, creating unforgettable experiences for our audiences. With the Club World Cup Competition in the U.S. next summer, we’re paving the way for new initiatives that transcend borders. Together, we are redefining the role of sports in inspiring and uniting communities on a global scale”, explains Victoriano Melero, Paris Saint-Germain CEO.

“As a global organization, the Spurs are deeply committed to fostering connections that extend beyond the court, said RC Buford, San Antonio Spurs CEO. This collaboration highlights the importance of engaging with the Paris community and fans while celebrating a shared love of sports with a highly regarded organization like Paris Saint-Germain. Through initiatives focused on mentorship, education, and fan engagement, the Spurs aim to build lasting relationships in France and inspire the next generation of leaders and sports enthusiasts.”

The collaboration includes several initiatives designed to bring people together and celebrate the role of sports in driving social change:

- Collaborative Learning Opportunities

Members of the PSG and Spurs front offices will dedicate time to learning from one another on topics including community impact, brand development, fan engagement and sporting innovation. These collaborative moments will be designed to share best practices and foster creative problem-solving toward common challenges facing sporting organizations.

- Spurs Community Leadership Institute – Women in Sports, Paris

The Spurs Community Leadership Institute, a global collective impact initiative focusing on developing the next generation of transformative leaders, will host a one-day leadership summit in partnership with PSG. The program will engage 50 women leaders in sports, government officials and community. The experience will be centered on advancing women in sports, leadership development and leveraging sports as a catalyst for social impact.

This effort reflects the shared commitment of both the Spurs and PSG to belonging and social impact. The Spurs Community Leadership Institute is a flagship program of Spurs impact initiatives and one part of their global dedication to fostering leadership and addressing diverse community needs. Similarly, PSG’s programs, such as 'PSG For Communities', have supported initiatives like 'Allez les Filles!' which has positively impacted nearly 550 young girls. Together, these efforts exemplify how both organizations use the power of sports to inspire change and uplift communities around the world.

- Exclusive Collaborative Product Launch

In collaboration with PSG, a limited-edition collection will be available exclusively at PSG’s flagship stores at 92 Avenue des Champs-Élysées and 14 Rue Claude Farrère, with a special launch activation at both locations.

- Attendance at PSG vs. Manchester City Match

Spurs players will attend the UEFA Champions League match between PSG and Manchester City on Wednesday, January 22, showcasing their support for Paris’s vibrant sports culture.

ABOUT SPURS SPORTS & ENTERTAINMENT:

Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.

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