Vincent Kompany comments on building the Bayern Munich brand at the FIFA Club World Cup | OneFootball

On June 15, just one month after the Bundesliga season comes to a close, Bayern Munich will face Auckland City in their first game at the FIFA Club World Cup in the United States.

In addition to Der Rekordmeister’s clash with the Australian outfit, Vincent Kompany’s side will face Boca Juniors and Benfica in their three group games at the tournament.

This will see Bayern face at least three sides from three different continents in a competitive competition, something that was not even possible in the previous rendition of the Club World Cup.

This will, therefore, offer the record champions the unique opportunity to showcase themselves with a global audience watching.

With the competition taking place in the United States, this will also see Bayern fans from North America flock to watch their beloved side in a competitive setting.

Speaking to FIFA (via @MiaSanMia on X), Bayern head coach Vincent Kompany, explained how important it will be to have North American Bayern fans inside the stadiums supporting the club:

“Bayern have got a great tradition of going to meet their fans. There’s nothing more tangible than an official competitive game. It’s a great opportunity to showcase the club not just to our fans but also to people who might become future fans. I have no doubt there will be no lack of passion for this tournament. I’m looking forward to it.”

While Bayern will look to show their gratitude to their loyal fans from the United States, there will undeniably be a sense of opportunity on offer to those at the Säbener Straße.

With fans from all over the world watching on TV and in person, a positive Bayern performance will allow the club to showcase itself to the world once again, potentially building on the Bavarian outfit’s already remarkable following.

GGFN | Will Shopland