
Anfield Index
·12 de marzo de 2025
Adidas Era Begins at Liverpool but Nike to Stay for Pre-Season

Anfield Index
·12 de marzo de 2025
Liverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike as the club’s official manufacturer from the 2025/26 season. A return to the iconic three stripes rekindles memories of classic designs from Liverpool’s past, but there’s an unusual wrinkle to this transition.
Liverpool’s five-year partnership with Nike will conclude at the end of July, making way for Adidas in what has been described as a “significant increase” in financial value. According to reports, the new deal is heavily incentivised, meaning Liverpool’s earnings will be directly tied to performance and global sales.
For supporters, this signals both nostalgia and commercial ambition. Adidas’ return will bring back designs reminiscent of past glory years, while Liverpool’s financial prospects receive a notable boost. However, there is a catch—one that will raise eyebrows among fans.
Despite the Adidas agreement officially beginning in August, Liverpool will continue wearing Nike kits throughout their pre-season preparations. While most clubs use pre-season to debut their latest kits, Liverpool will still be donning their current Nike range while promoting themselves on the global stage.
Photo: IMAGO
It’s a curious situation, one that could potentially impact the commercial success of the new deal. Fans eager to get their hands on the latest Adidas designs will have to wait until just before the season kicks off, delaying sales that could have benefited from early exposure.
Beyond the kit transition, Liverpool face other looming uncertainties. Trent Alexander-Arnold, Mohamed Salah, and Virgil van Dijk have yet to agree contract extensions, meaning their futures remain unresolved. Their absence in pre-season would be a significant concern for manager Arne Slot.
While the switch to Adidas is a landmark deal for Liverpool, the peculiar nature of the transition ensures that Nike’s presence will linger a little longer than expected.
En vivo