Liverpool now set to sign one of adidas' BIGGEST stars | OneFootball

Richard Hughes is closing in on bringing one of adidas' biggest stars to Anfield.

There's going to be big changes at Liverpool this summer. Most notably, the Reds' look is going to change.

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No longer will the club be sponsored by Nike. A five-year partnership is coming to an end this season and adidas is set to take over.

The German brand will be returning for their third stint at the club's sponsor. They manufactured Liverpool kits in the mid 1980s and 1990s and then took over again starting in 2006 before ending their partnership in 2012.

But now they have signed another lucrative deal with Liverpool, which means the Reds are back with the global giant and the leaks of what the club's new kit will look like is already very exciting.

Even more exciting is who could be wearing the new kit. Which includes one of the brand's biggest faces.

According to multiple reports now, Liverpool are closing in on the signing of Florian Wirtz. Fabrizio Romano has claimed that the Reds are advancing and the move is a 'here we go' soon on his YouTube channel.

Wirtz is not only one of the most exciting young talents in European football who has made 31 goal contributions for Bayer Leverkusen this season and was voted the Bundesliga's Player of the Season in the 2023/24 campaign.

He's also one of adidas' biggest stars and one of the future faces of the brand alongside Lamine Yamal and Jude Bellingham.

Last summer during adidas' Euro 2024 promo season, Wirtz featured heavily in the brand's advertisements. Including on adidas' Football Anthem campaign, where in which he starred alongside the likes of Lionel Messi and David Beckham.

He was also included on massive billboards across Germany, similar to the one you can see below.

© IMAGO - Florian Wirtz Liverpool adidas

Liverpool already have one of the biggest stars of adidas in Mohamed Salah. Now securing a future face of the brand who is already considered among the top stars of the sports apparel company is a huge coup for Liverpool.

It's also a massive marketing opportunity. Wirtz and Salah can now not only feature in adidas' promotional campaigns, but they can also wear the Liverpool shirt, giving further exposure to the Reds in the process.

Wirtz will also be able to feature prominently on adidas' potential kit release which will likely happen when the Reds' Nike deal comes to an end in August.

By then, if all goes to plan Wirtz should be a Liverpool player. It's important to stress at this stage, nothing is wrapped up just yet. But Liverpool are closing in on their man.

And bringing Wirtz in will offer multiple advantages. Him being affiliate with the club's soon to be kit manufacturer is a huge bonus.

Especially considering adidas have a huge presence in Germany, where the brand itself originates and where Wirtz is one of the country's biggest stars.

The German football market is very homogenous. But Wirtz's star presence could help Liverpool break into that untapped market as well.

He would undoubtedly become the biggest German player to represent the Reds.