Brentford announce Joma as new official kit partner | OneFootball

Brentford has partnered with Spanish sports clothing and shoe brand Joma Sport S.A. as its new official kit partner.

Joma will create bespoke, elite performance wear for Brentford men’s first team, B team, academy and women’s teams, as well as coaching staff and Brentford FC Community Sports Trust as part of a multi-year deal beginning in July 2025.

The new kits in 2025 will include a celebratory home shirt that commemorates 100 years of the club wearing red and white stripes.

Brentford’s decision to partner with Joma is rooted in shared values. Like the Bees, Joma has strong connections with its local community, having been founded in 1965 as a family business in Toledo, Spain, where the brand remains headquartered.

Brentford and Joma also share a focus on innovation and elite performance, as well as a commitment to sustainability. All of our new range will be made from recycled polyester and other ecological fabrics to reduce environmental impact.

Joma has a 60-year history in sportswear, manufacturing kits and equipment for football clubs worldwide and elite performance apparel in other sports.

Joma started as a family business and has continued to expand internationally. The brand prides itself on detail, from design to its relationship with athletes and consumers.

With 60 years of history, distribution in over 140 countries, a presence in the big five leagues, 10 Olympic committees, 18 athletics federations, and more than 300 professional teams worldwide, Joma has a strong presence in top international competitions, including the World Cup.

Spanish teams such as Villarreal, Getafe and Leganés currently wear Joma kits. Outside Spain, the brand stands out in the 'Big Five' - the five major European leagues - with clubs like Hellas Verona, Torino and Atalanta in Italy, Anderlecht in Belgium, Hoffenheim in Germany and Le Havre in France.

For the 2025/26 season, Brentford will proudly stand out as the only club in the Premier League to wear kit supplied by Joma.

Additionally, Joma sponsors national teams such as Romania, Cuba and Honduras, as well as prominent international clubs like Atlante and Venados in Mexico, HNK Rijeka in Croatia, Paços Ferreira in Portugal and Carlos Barbosa in Brazil, among others.

Fran Jones, Brentford’s commercial director, said: "We are delighted to welcome Joma as our new official kit partner. From our very first conversation, there was a clear alignment between us.

"Joma share Brentford’s commitment to community, innovation and performance. Their bespoke approach to design was also a key part of their proposal, enabling us to have kits, training wear and leisure wear that reflect who we are as a club, our rich history and heritage and our exciting future.

"We’re looking forward to presenting these ranges to our fans in July."

Ben Ryan, performance director at Brentford, added: "Our collaboration with Joma is about more than just kit supply – it’s about elevating performance.

"Joma’s proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football."

Marina López, managing director of Joma Sport S.A. said: “At Joma we continue working to offer the best product with constant technological evolution and a daily commitment to providing the best to those who give their all in their sport.

“That's why we are delighted to collaborate with Brentford Football Club and are excited to support them in their journey in the Premier League.

"This collaboration represents a fundamental step for Joma Sport in the English football scene, and we are honoured to be the club's official kit partner.

"A commitment to excellence and an ambition to offer the best are fundamental characteristics of Joma's philosophy, which we share with Brentford.”