WE ARE YOUTH. SINCE 1897 | OneFootball

1 November is no ordinary day.

For everyone in the Juventus family, it is the day we celebrate the birth of our special club.

For 127 years, Juventus has embodied the spirit of youth, ambition and innovation, and throughout its history has been able to transform these qualities into an enduring legacy that each generation proudly carries forward.

Today, on our 127th birthday, we celebrate our rich history, filled with victories, ambition and innovation, affirming - nay, reminding - everyone of our youthful spirit that, since 1897, has exemplified what we are and what we have always stood for: timeless vitality, boldness and boundless energy that transcends age.

‘We Are Youth. Since 1897'.

This vision inspired by our very name, Juventus, which comes from the Latin word iuventus, meaning ‘youth’, a word that encapsulates both the spirit of our club and its promise.

It powerfully reflects our commitment to embody the courage, passion and innovative vision that have defined us for well over a century, and continues to do so today.

Today and every day, “We Are Youth. Since 1897”: an ever-evolving identity, driven by the same intensity and purpose that have driven us since the very beginning.

And following this spirit of continuous evolution, we are proud to launch a unique activation for our fans, for our widespread family worldwide, to join us in bringing to life some of the most iconic football fields in the world.

Thanks to ‘Extreme Fields’ you can, in fact, apply to immerse yourself in a completely black and white experience, bringing your passion for Juventus to three breathtaking and unique football fields to begin with, where the beauty of spectacular landscapes will meet the powerful appeal of our colours.

‘Extreme Fields’ promises to be an unforgettable experience, allowing fans to celebrate football together, uniting Juventus passion in every corner of the globe.

We are ready to look ahead, ready to continue embracing our youthful spirit.

Because WE ARE JUVENTUS. WE ARE YOUTH. SINCE 1897.

Happy birthday, Juventus!

WE ARE YOUTH. SINCE 1897

WE ARE YOUTH. SINCE 1897