Every Seat Counts dashboard launches | OneFootball

Brentford has launched a new Every Seat Counts dashboard to help supporters keep track of their season ticket usage.

Last year, the club introduced the Every Seat Counts policy to help reduce the number of empty seats at Gtech Community Stadium.

The new dashboard will make it easier for season ticket holders and premium seat holders to keep track of any yellow cards accumulated throughout the season. The dashboard will be updated within five working days of each fixture.

Click here to go to the dashboard and log in using your Brentford FC account details.

Updates to the Every Seat Counts policy for 2024/25

As a reminder, two new updates have been made to the Every Seat Counts policy for the 2024/25 season:

The deadline for season ticket holders and premium seat holders to list their tickets on the ticket exchange will move from 10am on a matchday, to 2pm on the day before the game.

We are aware that this might impact fans who have responsibilities which can impact their plans at the last minute. We won’t penalise fans in this position.

If you would like us to keep a record of your personal circumstances on file to help us review any yellow cards, please email us at tickets@brentfordfc.com.

Under-18s, fans with disabilities, and their personal assistants, remain exempt from the policy.

To increase the early availability of tickets on the exchange for other Bees fans wanting to come to games, we have been guaranteeing payouts for Premier League tickets even if they don’t sell - as long as they are listed at least seven days in advance of the fixture.

If you know in advance that you can’t attend a game, list your ticket as early as you can - but at least a week or more before matchday to ensure you receive your payout.

For example, if you list up until 11.59pm on the Saturday prior to a game at 3pm on the following Saturday, you will receive a 19th of the cost of your season ticket back as credit into your account!

More about the Every Seat Counts policy

Last year, the club introduced the Every Seat Counts policy to help reduce the number of empty seats at the Gtech Community Stadium.

As part of the policy, if a season ticket or premium seat holder fails to use their ticket for a league match, they will receive a ‘yellow card’. Fans who get four yellow cards by the next season ticket renewal date will lose the automatic right to renew their season ticket for the new season.

As a result of introducing the policy, and thanks to the support of our season ticket holders, we saw a reduction in empty seats of around 500 per match.

Additionally, in the 2023/24 season, over £300,000 was given back to season ticket holders through sales on the ticket exchange, and almost 10,000 My Bees Members were able to purchase tickets, allowing more Bees fans to get to games than ever before.

To avoid getting a yellow card this season

Each season ticket or premium seat holder must 'use' their ticket by performing one of the following actions:

We recommend that all season ticket holders and premium seat holders look at the list of upcoming fixtures well in advance to identify any games that you’re not able to attend.

Fans should also stay alert to changes in dates and times of fixtures throughout the season. To get the latest updates on fixture rescheduling, please ensure that the contact details on your Brentford FC account are up to date and that you have opted in to receive communications from the club. You can also receive fixture rescheduling notifications directly to your phone if you download the Brentford FC app.

If you have any questions about the Every Seat Counts policy, please contact tickets@brentfordfc.com.

If you are a premium seat holder with special dispensation, or you have any questions, please contact premiumseating@brentfordfc.com.