How Saudi Arabia plans to lure Vinicius from Real Madrid – report | OneFootball

Saudi Arabia is making a serious attempt to lure Vinicius Jr. away from Real Madrid, with a well-structured plan designed to convince the Brazilian forward to consider a future in their football project.

According to a report from MARCA, discussions have already taken place between the player and Saudi representatives, with the primary focus being on establishing a commercial relationship with him.

Interestingly, this approach is not unique to Vinicius. Over the past few years, Saudi Arabia has been actively targeting top footballers across Europe, gradually drawing them in through lucrative sponsorship deals and marketing opportunities.

Saudi Arabia’s approach

The idea is to create a strong financial link between the players and the country, making it harder for them to resist a potential move when the time comes.

Money remains the central driving force behind this strategy, as seen in their previous deals with global stars.

Saudi Arabia has presented itself as more than just a footballing destination—it is positioning its league as part of a broader national transformation.

Vinicius Jr. is wanted in Saudi Arabia. (Photo by Aitor Alcalde/Getty Images)

The country is undergoing a significant shift, investing heavily in sports across multiple disciplines, including golf, boxing, horse racing, and tennis.

Football, however, remains the most high-profile of these efforts, and securing elite-level players is crucial to their long-term vision.

The pitch to Vinicius

In the case of Vinicius, the initial talks have focused on business opportunities rather than direct sporting incentives.

The approach has been to highlight how players who have committed to their project can unlock numerous financial and commercial benefits beyond their playing careers.

Once a strong relationship is built, the next step is to present an extraordinary sporting offer that is nearly impossible to refuse.

With Saudi Arabia set to host the 2034 World Cup, their ambitions in football are only expected to grow.

Their investment is not just in players but in reshaping the global football landscape, making it clear that they will continue to push for the biggest names in the game.