Manchester City announce renewal of regional partnership with ABeam Consulting | OneFootball

Manchester City has today announced the renewal of its regional partnership with ABeam Consulting Ltd - an integrated management consulting firm based in Tokyo, Japan, which provides global services across the sports industry and other sectors.

ABeam Consulting became the Club’s Official Management Consulting Services Partner in Japan in August 2021 and after three years of successful collaboration, the multi-year agreement will see the consulting firm continue as an official partner of the region.

ABeam Consulting provides a diverse range of consulting services to its customers across the world in areas such as enhanced sports team management, marketing, sponsorship and digital technology, which has contributed to corporate transformation and increasing value for its customers.

In particular, the delegates from ABeam travelled to Manchester several times to take an in-depth look into how the club designs customer experience in strategic infrastructure projects.

The renewal of the partnership will see ABeam Consulting and Manchester City continue to share insights, knowledge and experience in a number of areas to further develop services and solutions across both organisations and further grow the Club’s presence within Japan.

Tom Boyle, VP of Partnerships at City Football Group commented:

“We are extremely pleased to renew our regional partnership with Abeam Consulting Ltd, having worked together successfully since 2021.”

“With last year’s pre-season tour and the recent stop in Tokyo on the 4-in-a-row Trophy Tour,  Manchester City’s brand presence in Japan has seen tremendous growth and the expansion of our partnership with Abeam Consulting is a fantastic opportunity to build on this momentum.”

“Our collaboration with Abeam Consulting has proven valuable to the club and we look forward to seeing what the future holds for our regional partnership.”

Takahiro Yamada, President and CEO of ABeam Consulting Ltd. commented:

"We have renewed our contract with Manchester City FC as their Official Management Consulting Services Partner. The partnership between Manchester City FC, one of the world's top teams, and ABeam Consulting, a comprehensive consulting firm from Japan and Asia, brings new value to the sports business through the use of digital technology.

"By leveraging the knowledge of both parties, we will continue to jointly develop innovative services and solutions that contribute to improving DX and CX not only for Japanese sports businesses, but also for all companies and organizations, and to develop and revitalize the Japanese sports industry.”