The reasons why Barcelona is in favor of La Liga setting up their match against Atletico Madrid in the USA | OneFootball

This 2024-25 league season can be unique as La Liga is considering holding one of the biggest matches in the campaign, the one between FC Barcelona and Atletico Madrid on matchday 18, in the American city of Miami.

This initiative is still in the approval phase, as requests for permits have been issued to UEFA and RFEF, and nothing has been officially announced yet.

However, according to MARCA, Barcelona have already approved these plans, despite having to play one of their home games on neutral ground. They believe that playing in the USA will offer them several benefits.

Firstly, Barcelona have several American companies as their sponsors, with Nike and Aramark being two of their main sponsors. There are also several USA organizations among the team’s minor sponsors.

Similarly, the Blaugranes have regularly traveled to the USA for their pre-season, playing several friendly matches there. The team has played two matches against Real Madrid in the North American country in the last two years, and they believe playing an official match there can open further commercial avenues for them.

While La Liga is looking to promote their own competition in the USA with this match, there is no doubt that the image of the two clubs, Atletico Madrid and FC Barcelona, will also receive a boost in this market with this match.

Lastly, there will be a large number of fans of both clubs who will travel with the team to see the match live. Thus, this event will provide an opportunity for these fans to interact with the Americans, and showcase what football and their clubs mean for them.