Official: Juventus announce new sleeve sponsor | OneFootball

Juventus have announced a new sleeve sponsor, which will be featured on their shirts from the next Serie A game against Lazio.

“Azimut, an independent global group active in asset management and wealth management, serving individuals and businesses in 18 countries around the world, has partnered with Juventus, becoming the Bianconeri’s official sleeve sponsor,” Juventus said in a statement on Thursday.

“From the next league match against Lazio on Saturday, 19 October, Azimut will take to the pitch as the club’s Principal Partner, appearing on the left sleeve of the official Juventus shirt worn during Serie A, Coppa Italia, UEFA Champions League and FIFA Club World Cup matches, and on the LEDs on the sidelines during home league and Italian Cup matches.

EMPOLI, ITALY – MAY 22: Francesco Calvo of Juventus during the Serie A match between Empoli FC and Juventus at Stadio Carlo Castellani on May 22, 2023 in Empoli, Italy. (Photo by Gabriele Maltinti/Getty Images)

“In addition to the appearance of the main brand, Beewise – the Group’s investment app designed mainly for young people – will also be involved, thus targeting a wider audience. Beewise allows gradual investments starting from 10 euros and aims to educate on issues of asset management and responsible investment.”

Juventus’ Managing Director in Revenue & Institutional Relations, Francesco Calvo, said: “We are proud to announce this partnership with a company that is a leader in Italy and which, like Juventus, has a strong international presence.

“The constant drive towards innovation and attention to new generations have always been values that lead every action of our club, and being able to count on a partner like Azimut that not only shares these values, but also translates them into reality through the services provided, represents a decisive and concrete step forward in the direction we intend to pursue.”