Emotions run high on the sofa! How German fans defy the stereotype | OneFootball

Emotions run high on the sofa! How German fans defy the stereotype | OneFootball

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OneFootball

·19 May 2025

Emotions run high on the sofa! How German fans defy the stereotype

Article image:Emotions run high on the sofa! How German fans defy the stereotype

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

ADVERTISEMENT: The stereotype persists: Germans show no emotions. But a look into German living rooms during UEFA competitions proves otherwise – especially when football is involved. The delivery service Lieferando, one of the main sponsors of the UEFA club competitions, is not only present in many German living rooms with culinary delights but has now also, together with the football platform OneFootball, surveyed over 2000 fans of Bayern Munich, Borussia Dortmund, Bayer Leverkusen, and Eintracht Frankfurt – with surprising results.


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So much for "glory hunters": Munich's supporters show heart

One result stands out: Almost half (49 percent) of the surveyed Bayern fans state that the community and atmosphere during the games are more important to them than pure success (38 percent). An image that doesn't fit the stereotype of the success-spoiled Bayern supporter. Although Dortmund (57 percent), Leverkusen (60 percent), and Frankfurt (53 percent) are still ahead of Munich here, it clearly shows: Emotion and community matter – even for the record champion.

Despite decades of UEFA Champions League experience, Munich hasn't become accustomed to it. About a third of Bayern fans even describe these evenings as an "absolute highlight". Only Dortmund fans (35%) see their international games as even more emotional.

Dortmund's Coolness, Leverkusen's Coaching

Another surprise: The "coolest" fans before kickoff come from Dortmund. 17 percent describe themselves as completely relaxed or even "ice-cold", only 9 percent are "incredibly excited". Leverkusen follows with 8 percent passionate fans – apparently, it's not just the result that counts there, but also the experience factor.

The rituals differ significantly: While Frankfurt and Dortmund fans consistently mute their phones, Leverkusen fans place great value on visual affiliation – almost 40 percent wear jerseys and scarves even in front of the home screen. And they are engaged: 36 percent of Werkself fans see themselves as real "couch coaches" who "co-direct" the game from the couch.

What is eaten is as fixed as the match schedule: Pizza dominates among all four fan groups. In second place – especially in Frankfurt – is the bratwurst. It shows that the fans bring the stadium feeling directly into their living rooms. And yes, one cliché is confirmed – the one with the beer. Especially among Bayern fans: Almost one in five reaches for a cold one, while in Dortmund it's only 9 percent.

"Also a reason": Lieferando knows what makes its customers tick

Spectacular European Cup nights are perhaps the best reason to order from Lieferando – but by no means the only one. Maybe there's something to celebrate, or after a turbulent day, it's just about relaxing with a delicious pizza. Even a defeat of the personal favorite club is somehow also a reason. Lieferando has been accompanying unique fan moments in home living rooms with its service for many years. Therefore, the “Also a reason” campaign takes a closer look at what really happens where people can truly be themselves.

Just in time for the UEFA Champions League final, Lieferando even brings fan emotions to the streets: From May 28th to 31st, the Lieferando Countdown Club will be in Munich, where the big final takes place on May 31st. In tow: fan stories, merchandise, ticket raffles – and plenty of football passion.

📸 Lieferando