FIFA copying Oasis to rip off fans – Dynamic pricing to be used for 2026 World Cup tickets | OneFootball

The breaking news on Wednesday is that when it comes to 2026 World Cup ticket sales, FIFA are going to be copying the Oasis example and ripping off fans.

The dynamic pricing was used by the Gallagher brothers to rip off their own fans and now FIFA set to do the same.

The Times (see below) and The Athletic both reporting that dynamic pricing will be used for next summer’s World Cup tickets.

So rather than having set prices that won’t change, with dynamic pricing it means fans wanting to go to many of the matches at the 2026 World Cup finals will end up paying higher and higher prices, the more and more the demand is for tickets.

It is all just absolutely shocking and for many football fans it will be seen as simply yet another example of how things are going in general, when it comes to those in positions of power in football, simply looking to exploit the fans.

Dynamic pricing appears to be the norm over in the United States and as you can see in this report from The Times below, the amounts of cash that fans are forced to pay for the likes of the Superbowl, just shocking.

Ticket touting also seems far more widespread and taken for granted as well in the United States.

With so many American owners of Premier League clubs and indeed those below the top tier, it has to be a massive worry just what could lie ahead for football in this country, when you have American owners of clubs such as Chelsea, Man U, Liverpool and Arsenal. Man City also having minority American ownership as well. These clubs of course were also, no surprise, the ones who shamefully tried to ruin football, by setting up a European Superleague, so they wouldn’t even have to qualify for the top European competition.

The fact that Chelsea owner Todd Boely is also a director of ticket touting enabling company Vivid Seats, is beyond the pale.

‘Fifa to use ‘dynamic pricing’ for 2026 World Cup tickets

Strategy for North America tournament, which gained notoriety after Oasis used it for their sell-out tour, could send prices sky high and give governing body huge payday

Fifa is planning to use a controversial “dynamic pricing” strategy for the 2026 World Cup in a move which could mean tickets for the final and other high-demand matches are priced at thousands of pounds.

The system, for which prices change depending on demand, is being used for this summer’s Club World Cup and senior sources told The Times it would also be used for the millions of tickets that go on sale to the general public for the World Cup.

It is understood that ticket allocations to the countries taking part in the World Cup in the USA, Canada and Mexico — which are aimed at official supporters’ clubs — will not have dynamic pricing.

Dynamic pricing has had a bad press in the UK after the band Oasis used the system for its sell-out tour without warning buyers first. For the Club World Cup being played in the USA however, where Fifa has struggled to sell tickets for many matches, it has led to prices being dropped in order to try to attract buyers.

Fifa declined to confirm its plans for the World Cup, with a spokesman saying: “Ticket sales for the Fifa World Cup 2026 are expected to begin in Q3 of 2025 via the Fifa website. Further details will follow in due course.”

Any move to sell tickets for sky-high prices will open up Fifa to accusations of exploiting fans and pricing out ordinary supporters in favour of big spenders. A total of around 6.5 million tickets are expected to be sold for the 104 matches involving 48 teams.

Dynamic pricing is used for the NFL’s Super Bowl and average ticket prices this year for that match were $6,900 (about £5,150) and $8,000 (£6,000) in 2024. That has led to ticket revenue of more than half a billion dollars and if similar ticket prices operate for the World Cup final in New York/New Jersey next year it would mean a huge payday for Fifa.